Portfolio Details

Project information

  • Name: Fairweather
  • Project date: September 2024
  • Role: UX designer
  • Time: 2 month

Details

Fairweather - pavilion rentals that connects users of large cities who want to rent outdoor spaces for an event.

The problem and goal

Problem: People now a days tend to use online platforms to search for and rent outdoor event spaces, instead of going to the space directly. There are few products online specified in pavilions rental that provide a seamless, efficient and user-friendly solution for finding rental pavilions that met their budget and needs.

The Goal: Build a digital platform specifically for pavilions search and renting experience, that can be used to connect user with different outdoor spaces available to hold events, while providing exceptional user experience.

User research

To understand user frustration, needs, and requirements, I conducted a foundational research through interviews and user surveys for my project. My goal was to gain insights to understand the processes users go through to find and rent outdoor spaces, and acknowledge the importance of the product.There are two types of user research methodologies: qualitative and quantitative research. I chose qualitative research because I had a time constraint.

Pain points

User persona

Wireframes

Sticker-sheet

Usability study

Study type: Unmoderated usability study

Location: Saskatchewan, Canada

Participants: 5

Length: 20-30 minutes

Usability study : findings

Finding 1: A very large amount of information has to be displayed on the results page. I have to find the right balance so that the user isn’t overwhelmed with too much information on a page.

Finding 2: Most users were missing the “Search” feature because it is not over the fold. This confirmed that the search feature isn’t accessible or obvious enough. Generally, the hierarchy over the website could be improved in order to clearly state the purpose of each page.

Finding 3: The results page should clearly explain how the best rental has been found.Some users expressed that it was more important to them to understand how the “best rental” was calculated more than seeing all the results.

Prototypes

Mobile mockups

Key takeaways

Impact: In this study, I aimed to address common issues faced by users and evaluate the impact of UX design on their mood and decision-making process. Through conducting this research and design, I gained a deeper understanding of how user experience can significantly influence a user’s emotions and choices.

What I learned: I have gained valuable insights and knowledge through the design process. Some of the key things I have learned include:

  • Understanding user needs
  • Importance of simplicity
  • Accessibility considerations
  • Understanding and implementing user feedback
  • Manage information to not overwhelm the user